Stage It to Sell It

Turn on any popular home network on TV and you’ll find a program on putting your home in order to sell.

Rearrange your furniture, paint walls a neutral color, clear out the personal items and family photos, and it’s proven that your home will sell faster and for more money.

Real estate agents like great-looking, tidy, well decorated homes because they are easier to sell.

Why is that important to you and your home sale?

  • Agents will direct their buyers to the homes they think they will buy. It is their job to make their clients happy and meet their needs.
  • Agents talk to other agents who are also directing their buyers to the best homes on the market. An attractive listing will be shown more often, meaning more market exposure—critical for a quick and profitable house sale.
  • Staging a listing for sale in an area where the concept hasn’t caught on can give you an advantage, particularly if there are many unsold listings similar to yours on the market. Buyers can picture themselves in listings that look good and are in move-in condition.
  • Buyers are looking for value. When prices are flat or on the decline, buyers need to perceive that the house is worth the price.

Bottom line: staging is more than an exercise in tasteful interior design. It is a decision that can have a huge impact on your financial return and your timeline.